Retargeting is a system of getting your deals in front of highly targeted buyers.
No matter how great your site is at conversion,typically 98% of individuals who visit your site don’t do something about it,and when they leave your site,they probably will not be back.
Retargeting ways we can track your site visitors and reveal our advertisements to them on sites that support advertising,consisting of Facebook.
This type of advertising is one of the highest converting,cheapest traffic sources ever as you are developing your own audiences as these individuals have visited your site already,so they recognize with your company. It’s not like other kinds of advertising such as PPC or Facebook advertisements where you are showing your advertisements to individuals who have never seen your business and its products prior to.
Here’s how retargeting works:
You will need to join one of the retargeting platforms such as PerfectAudience.com. This platform provides you with tracking codes you can set up on your site. When someone check outs your site a little package of code (called a cookie) will drop onto the site visitor so we can track them. You can also put this code on to your e-mails and specifically created Facebook pages.
Once you have visitors prepared we can reveal them advertisements promoting highly targeted deals based upon the websites they originally went to.
Within the retargeting platform you can set up groups these according to interests such as what item pages they have visited on your site.
You can exclude lists from seeing specific advertisements,for example if someone has actually already purchased your item you can make sure the individual does not see the advertisement again for that item.
As long as you have an engaging deal and you have evaluated this and you understand it will convert,then this can end up being an extremely successful way to market.
Tracking pixels can be placed on any site you own and inside e-mails you send out. When an e-mail is opened the individual who opens the email gets ‘prepared’. This uses even when the email is forwarded to somebody else and they open it and click a link within it. You understand these individuals are action takers as they have opened your email and clicked on your links,these are much more responsive leads and can be thought about to be highly targeted.
As retargeting is still relatively new,the expenses of this type of highly target advertising are still rather low and could be worth considering as part of your digital marketing plan.